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Dating services those use who

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have noted that the term "social" cannot account for technological features of the social network platforms alone.

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The variety of stand-alone and built-in social networking services currently available online introduces challenges of definition; however, some common features exist: (such as former school-year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust.Facebook and other social networking tools are increasingly the aim scholarly research.Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identity, privacy, According to a study in 2015, 63% of the users of Facebook or Twitter in the USA consider these networks to be their main source of news, with entertainment news being the most seen.According to the communication theory of uses and gratifications, an increasing number of individuals are looking to the Internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs.With Internet technology as a supplement to fulfill needs, it is in turn affecting every day life, including relationships, school, church, entertainment, and family.In 2011, HCL Technologies conducted research that showed that 50% of British employers had banned the use of social networking sites/services during office hours.

Research has provided us with mixed results as to whether or not a person's involvement in social networking can affect their feelings of loneliness.

Companies are using social media as a way to learn about potential employees' personalities and behavior.

In numerous situations a candidate who might otherwise have been hired has been rejected due to offensive or otherwise unseemly photos or comments posted to social networks or appearing on a newsfeed.

For the social science theoretical concept of relationships between people, see Social network.

For a list of services, see List of social networking websites.

Several websites are beginning to tap into the power of the social networking model for philanthropy.